The experience layer for retail & hospitality

Imaginea worldwithout queues.

SelfPOS gives retail and hospitality brands one experience layer for recognition, loyalty, gift cards and ordering — across mobile wallet, web, in-store and SMS.

Talk to usExplore XOS
CustomersPowering experiences for retail, hospitality and lifestyle groups in 9 countries.

One platform.
Four ways to deepen the relationship.

From the orchestration layer to the customer's wallet — every SelfPOS product plugs into the same experience graph.

Flagship · Platform01 / XOS

The Experience Operating System.

XOS sits above your POS, ecommerce, loyalty, and wallet systems — unifying customer identity, recognising visitors in real time, and personalising every interaction across channels.

  • Unified customer identity
  • Real-time recognition for staff
  • Loyalty & rewards infrastructure
  • API-first orchestration layer
Explore XOS
XOS · Recognition
live
EJ
Eloise Jameson VIP · Tier III
Member since Mar 2022 · 184 visits · $14,230 LTV
In store · Aisle 4
Last visit
Yesterday · Surry Hills
$248
Loyalty
2,480 pts · Reward unlocked
Notify staff
Wallet
Gift balance $120 · Apple Wallet ✓
·
Recommend
Ask if she'd like the Linen Coat in 34 — held for her
Now
02 / Gift Cards

Closed-loop stored value.

Digital + physical gift cards, reloadable balances and promotional credit — with Apple Wallet, multi-location redemption and ecommerce integrations built in.

Explore Gift Cards
+61 4xx xxx xxx
Hi, can I order 2× Margherita pizzas for pickup at 7pm?
Of course. That's $36 — confirm to pay?
Confirm
Paid · See you at 7pm 🍕
03 / 2GO · New

Orders over SMS & voice.

A simple way for cafés, restaurants and hospitality groups to accept pickup & delivery orders over SMS or AI-powered phone calls — no app, no new lines.

Explore SelfPOS2GO
04 / NFC TapOriginal product

Tap to order, tap to pay.

The patent-pending tap technology SelfPOS was built on — customers order and pay with the tap of a phone. Ideal for quick-service venues where seconds at the counter are the difference between throughput and lost sales.

  • Apple Wallet & Google Wallet
  • Custom POS integration
  • Sub-second tap-to-confirm
  • Patent pending
Explore NFC Tap
0+
Customer profiles unified
0+
Store locations served
0
Countries · 4 continents
0%
Platform uptime

How XOS sees
your customer.

Scroll through the four layers — from the customer at the top to the systems underneath. XOS is the layer in the middle that orchestrates the rest.

01 · Customer

It starts with a person, not a transaction.

Every interaction begins with the human in front of you — at the counter, the wallet pass, the inbound text. XOS treats the customer as the root object of the platform, not an afterthought of the order.

02 · Channels

Recognised the moment they engage.

Apple Wallet pass, NFC tap, branded mobile app, SMS, website visit. Whatever channel the customer prefers, XOS recognises them in real time and notifies your team.

03 · XOS

The layer that orchestrates the experience.

Above your POS, ecommerce, loyalty and CRM. XOS unifies customer identity, fires the right next action, and keeps every system in sync — without ripping them out.

04 · Infrastructure

Plugs into what you already run.

POS, ecommerce, gift cards, loyalty engines, profile stores. XOS integrates with the systems you already operate, not in place of them. API-first, audit-logged, recoverable.

XOS · Experience Operating System

Flexible enough for enterprise customisation, deployable for mid-market brands.

The layer that sits above
your POS, ecommerce and loyalty.

Customer
Apple Wallet · Mobile App · Web · NFC · SMS
XOS — Experience Operating System
POS · Ecommerce · Loyalty · Gift Cards · Profiles
  • Unified identity

    One customer record across stores, channels, devices and brands.

  • Recognition

    Real-time customer recognition for staff, surfacing the right action at the right moment.

  • Loyalty & wallet

    Points, tiers, stored value and Apple Wallet — all native to the platform.

  • Orchestration

    API-first events tying POS, ecommerce, CRM, and your custom apps together.

  • Insight

    A connected analytics layer on top of every customer interaction.

  • Operationally ready

    Built for the messy reality of physical retail — auditable, resilient, recoverable.

Built for the way your
customers want to be served.

The same platform — tailored by industry. Pick the configuration that fits the way your brand operates.

Quick service

Throughput, queue-free counter, NFC tap.

Premium retail

Recognition, personalisation, clienteling.

Hospitality

Café, bar & restaurant operations.

Hotels

Independent & lifestyle hotel groups.

VIP & lounges

Members clubs, airline lounges.

Stadiums & events

Throughput when minutes matter.

Brands building the next retail experience.

Real-world deployments. Same platform — different verticals.

Premium retail
+34%
Repeat purchase rate from VIP tier, in nine months.
Read story
Hospitality group
−42s
Average counter time, across twenty-three café locations.
Read story
Hotel collection
+5pt
Guest NPS lift after rolling out wallet-led check-in.
Read story
SelfPOS didn't just speed up our service — it changed how our team relates to our regulars. They can read the room before the customer even speaks.
Eloise Carter
Retail Operations Director, AURELIA
It's about the experience

Physical retail is no longer about transactions — it's about the moment a customer feels seen.

Customers can buy anything anywhere. What they can't get on the internet is to be recognised, remembered, and rewarded for showing up. SelfPOS gives your team the tools to deliver that — consistently, across every store, every channel, every visit.

Partner with us
XOS · Recognition
live
EJ
Eloise Jameson VIP · Tier III
Member since Mar 2022 · 184 visits · $14,230 LTV
In store · Aisle 4
Last visit
Yesterday · Surry Hills
$248
Loyalty
2,480 pts · Reward unlocked
Notify staff
Wallet
Gift balance $120 · Apple Wallet ✓
·
Recommend
Ask if she'd like the Linen Coat in 34 — held for her
Now

Three outcomes,
every deployment.

What changes when SelfPOS is the experience layer.

i

Recognise customers

The moment they engage — in store, by wallet, by text, on the website. One identity, every channel.

ii

Reward the relationship

Loyalty, stored value and personalised offers — built into the platform, not bolted on.

iii

Remove the friction

Tap to order, SMS to order, scan to redeem. Whichever channel the customer prefers.

Questions

Common questions.

  • No. XOS sits above your POS, ecommerce and loyalty systems as an orchestration layer. We integrate with the systems you already run.
Made in Sydney

Patent-pending tech built since 2018.

Born from the queues at our own QSR clients in Sydney, SelfPOS has grown into the experience layer powering retail and hospitality brands across nine countries. Independent. Founder-led. Quietly ambitious.

2018
Year founded
  • Independently owned
  • Founded by retail technologists
  • Patent-pending tap & recognition tech
Talk to us

Tell us about your operation.

One of our team will reply within one business day to set up a demo tailored to your stack and your customers.

  • Personalised walk-through of XOS, gift cards & tap
  • Integration scope for your existing POS / ecommerce
  • Pricing tailored to your network

We'll never share your details. Reply within one business day.